WDC

Upper Saddle River, N.J. – July 18, 2006 – There continues to be a barrage of media reports concerning new excesses relating to executive compensation. Recent revelations have concerned back dating of stock option grants, grossing up bonus payments to cover related taxes, and extremely lucrative retirement benefits .

A Supplemental Executive Retirement Plan (SERP) is a type of retirement plan that is extremely common, and has long been used to replace retirement benefits which would otherwise be reduced because of ERISA limitations. SERPs typically take the form of a predetermined level of post-retirement income replacement. The percentage of income that is guaranteed has been increasing, and it is not uncommon to see 80% or more. Although most plans contain a carve out for Social Security and other company-provided retirement benefits, the benefit is typically not tied to performance.

In the case of for-profit, publicly-traded companies, many organizations already have other forms of Long-Term Incentives (LTIs) that have the potential of providing extra funds to enhance retirement benefits without the need for SERPs. Privately-owned, for-profits tend to utilize fewer equity-based plans, but still offer other opportunities for capital accumulation that can assist with post-retirement income. Although these may take the form of SERPs which are time based, many companies have also adopted some form of

What is search engine optimization and how does it increase traffic for your site? Internet users usually go to search engines like Google or Yahoo to find the sites that they visit. Chances are that your site, new as it may be, would already be listed in these search engines’ databases. However, even if you appear in the search results page of Google and Yahoo, without search engine optimization, your site could be buried in page ten of the results page. That makes it unlikely for visitors to easily find your web site, even if your site is what they are searching for. The sites on page one of the results page are the sites that employ search engine optimization techniques.

A simple search engine optimization strategy involves the use of popular keywords or keyphrases. Sites like Wordtracker or Google adwords can show the keywords that are often entered on search engines. By making sure that these keywords appear often on your sites’ pages or on pages linked to your site, you increase the frequency that your site is displayed on the results page, as well as improve the ranking for your site.

Another search engine optimization strategy often employed is link farming. This involves a group of web sites linking to each other’s pages. Since search engines often rank sites with lots of other sites linking to them quite highly. Having as many sites as possible linking to your own site is a good way for search engine optimization.

Article marketing is another useful search engine optimization technique that you could use. If you can write interesting articles and post these online with a link to your site, then the search engines would count all these links from all these articles and thus, give you higher rankings. Using the article marketing search engine optimization technique along with extensive keyword use will also further increase the visits your site gets since more people could find these articles using search engines.

If your company site has budget, then you should think about web services that perform these search engine optimization techniques for you. They have a specialization on the use of these search engine optimization techniques and are able to significantly increase your sites’ traffic using automated tools. The first thing they do is make sure that your site is listed in majority of search engines. They can also generate web content for article marketing search engine optimization strategies for you.

However, you have to remember that you don’t necessarily have to pay to get search engine optimization working for you. Just make sure you employ some of these search engine optimization techniques and you’ll already receive more visits and soon be able to call your site a success.

Really Simple Syndication (RSS) is an XML-based format for content distribution. News, information, enterprise applications and weblogs (blogs) can all be published in RSS. When a new article is posted or a change is made to an application, RSS feeds can automatically notify the user. Text, images, audio (including podcasts) and video can be incorporated into RSS feeds.

RSS feeds can help keep you up-to-date on news, information and blog posts, making you more knowledgeable and productive, both at work and at home. According to Technorati as of March 2006, there are more than 30 million RSS feeds available. Most mainstream news and information sites publish RSS feeds.

There are a number of different use cases for RSS since both internal (enterprise applications, blogs, reports) and external (industry news, competitive information, blogs) content can be delivered as feeds. In particular, many businesses see benefits by not having to periodically check Web sites for key updates or wade through traffic on e-mail distribution lists. In addition to increasing knowledge and productivity, RSS feeds can also be used for brand monitoring, crisis communications, internal/executive communications and competitive intelligence.

Media Companies and Other Content/Information Providers, RSS feeds offer readers, visitors and customers a convenient way to read and access their information. RSS feeds can also be incorporated into Web sites to offer a more personalized and rich user experience, strengthen the brand and maximize revenue opportunities.

To view RSS feeds, you will need an RSS reader or aggregator. There are a number of free or low-cost online, desktop, mobile and Outlook—based readers available. To leverage RSS for a large number of users inside of a company, you will likely need an RSS server to handle security and scalability issues, centrally manage users and groups and present a common interface. To aggregate RSS into an external Web site, you will also need a server-based solution, either hosted or customer-premise based.

RSS and ECOMMERCE

Many online retailers like NewEgg.com are utilizing R.S.S. feeds to keep there customers coming back. If you visit NewEgg.com you will see R.S.S. icons near the sites’ products, with messages offering users regular updates on those products. Once a user has indicated a preference for, say, LCD monitors or daily specials, he clicks on the icon telling the company to send the alerts to his personalized page.

If the user directs NewEgg.com to deliver alerts to a My Yahoo page, NewEgg.com will send the alert, typically an item description with a photo, only when it has a new product or a promotion relevant to the specified items.

Customers might not expend the energy to surf through all the merchandise to find items of interest each time they visit. But R.S.S. is a way to basically position highly relevant interest in front of consumers.

Retailers who are employing R.S.S. feeds are ahead of the curve, but not unreasonably so. It’s still a little too early for this to catch on widely, but as something for the future, it can be incredibly rewarding and potentially very lucrative for retailers.

If you are interested in more information about RSS for your company, Bizatomic boosts your site optimization by creating RSS feeds containing top search engine keywords and adding them to your website. Placing “keyword-targeted” feeds on your webpages will greatly enhance your ability to achieve optimum keyword density. A news feed is preferable to a search engine feed for SEO because news feeds are updated more frequently.

If you are one of those businesses that have monthly payments to Google and other sites for advertisements that are pay per click, you might want to cancel those accounts and go with a website seo company that can provide so much more. There are huge cost savings a web professional can provide such as saving money and increasing sales.

So many businesses pay for monthly costs of pay per click advertising to websites that generate ads and banners for marketing campaigns. It is common for people to believe they are required to pay these monthly costs. These costs will vary based on how many clicks their advertisements get each month. The problems come if the company doesn’t generate enough sales to absorb the cost of the advertising. Wouldn’t it be nice to save this money paid out every month and use it toward other endeavors to strengthen your company or even put it in your pocket? When you hire a website seo company, you won’t have these costs. You can pay a low monthly fee and their efforts will provide greater benefit than what the pay per click ads were doing for you.

A website seo company can provide many services to market your business all over the Internet. The goal is to gain exposure and get the word out that your business exists. Why pay for pay per click ads that seem annoying to people when they see them? A professional SEO can provide articles, blogs, link building, and other efforts that help your business build credibility and branding. The best part is, these efforts will remain on the web. You will continue to benefit and you won’t have to pay a dime every time someone clicks on a link to enter to your site.

The great thing about using a website seo company is that your sales will increase. Obviously, that is the reason you pay monthly costs for pay per click advertising. You will be able to keep more of your revenues because your costs of advertising will be lower. Increasing sales is the goal of marketing and SEO really works. There is never a guarantee your business will become the leader in the industry but you will see major improvements on the web.

Search Engine Optimisation or (seo) refers to the process of improving the results of a given web site / page in the Natural (Organic or Algorithmic) search results, using both onsite and offsite elements. SEO is by nature rather an instinctive art that lends itself to being undertaken by an individual rather than individuals in a larger company. This article covers the main benefits of hiring a Freelance SEO Consultant and also touches upon other points that you may wish to consider during the selection process.

But First a Warning (or Why seo Comes First)

It is simply incorrect to assume that SEO is something that can happen after a site has been designed; SEO (if done well) should be considered during and after the design process as the seo process will often dictate the navigation and structure and certainly the content of your site.

Another Warning (or Beware of Dishonest or Black Hat SEO)

Search engines attempt to provide relevant results to their users in order to encourage the user to come back again and re-use the service. An SEO will optimise on page and off page elements to place the pages of the sites that they work for high up in the search results. Most SEO’s employ techniques that conform to the guidelines laid down by the search engines (this is sometimes called White Hat SEO); others attempt to trick the search engines with Black Hat SEO techniques. Unsurprisingly the search engines object to being tricked and black hat techniques can result in your site being banned.

Other so called SEO’s simply attempt to dishonestly trick their clients into spending money on services that are essentially unhelpful or useless.

You can normally spot a dishonest or Black Hat SEO when they:

Guarantee a #1 ranking, other than by employing Pay Per Click (PPC) advertising Claim that submitting to search engines still matter Claim to have a “special relationship” with Google, Yahoo or MSN Focus on Search Engines that no one uses any more Focus on keyword phrases that no one searches for, or those which you should achieve listings for anyway (like your company name) Refuse to let you know what they are doing, or how there efforts should help you Suggest SEO techniques such as doorway pages, domains with deceptive redirects, free-for-all links, link popularity schemes, or mass submitting your site Offer to sell you ownership of certain keywords

My No1 rule, is if it sounds too good to be true then it probably is, but now, back to the reasons why you should hire a Freelance SEO over an SEO Company:

A Freelance SEO Consultant costs less than a SEO Company

There are a number of reasons why its more cost effective to hire a Freelance SEO rather than a larger company, these include:

A Freelance SEO has low overheads compared to a traditional SEO company. A large SEO company is less able to scale down services to cope with smaller projects, where as a Freelance SEO needs smaller projects to survive. A large SEO company is likely to charge a standard monthly fee, a Freelance SEO can offer a bespoke service defined by the needs of the client.
The other reasons to hire a Freelance seo Consultant

Aside from the financial considerations there are a number of other reasons to hire a Freelance SEO over a SEO Agency:

A Freelance SEO has to be good to survive and must achieve results to retain your business. A Freelance SEO is more likely to; care about your project, treat you with respect, return your calls and deliver the work on time. A Freelance SEO is not a small cog in a large wheel, they are less likely to be confined by outdated company guidelines, or made board by being handed the umpteenth link building project this week. A Freelance SEO is more likely to strive to leave a good impression, after all its their reputation that’s in the balance.

Justin March offers this set of instructions as ‘Guidance Only’. Therefore, Justin cannot be held responsible for any work carried out by YOU and/or ANY third party using the instructions.

Search engine optimization is technique that helps in advertising your business online to get customers. With the Business going online the world is rapidly changing with some latest and new advance techniques that is making the businesses surge. A business can adopt many ways that helps it to get popularity. Outsourcing SEO services to India is one such way that helps in making online presence for your. Outsourcing SEO services has become a trend and many businessmen follow it to get more return from their investment. India is one of the most preferred destinations for outsourcing services. It has become the most popular destination for outsourcing services among the others globally. One reason behind this is availability of large technical expertise and innovative, low cost business solutions.

Indian outsourcing SEO services can help both the clients and the service provider. The client can focus on more important business activities while outsourcing the SEO activities to a company that specializes in that work. India has great reputation in providing outsourcing services in the field of information technology. Companies can get business solutions at a nominal rate from India as compared to the other destinations of outsourcing around the world. The professionals here are trained in handling the client’s task efficiently and have experience in handling such work as India has been providing such services for more than a decade now. Here quality of the work is taken highest care as clients hire them for providing the best services. A company desiring to get a high rank in the search engine needs a lot of continues sincere hard work to bring perfection in the business.

Outsourcing seo services involves lot of activities like maintaining the website uniqueness by providing fresh content and thus keeping it more useful than other competitor’s website. For a business to be successful it is very important to make an effective online presence. A search engine optimization technique helps to bring traffic to your website and so your business gets visibility and popularity. If moving your work to an outsourcing company helps to reduce burden off the owner then why not go for outsourcing? It normally requires huge efforts and finances along with correct business approach to run a business profitably. A business owner should look for outsourcing SEO services from the business aspect considering all its pros and cons. If you want your business to surge ahead in this competitive world then you do need to look for companies that provide outsourcing services at your demand.

Outsourcing SEO services always help you to lessen your workload and you can make business plans and focus on expanding your business. The outsourcing task is handled by people who are skilled and qualified to undertake your task. You might wonder that if s service is cheap then it might not be of good quality .The reason why outsourcing companies from India and other such countries provide low cost solution is due to the fact that labor cost is quite low in the outsourcing countries. There are two types of outsourcing techniques .Either you can outsource your work to an outsourcing company or outsource your work to freelance professional.

RSS? Exactly what does it have to do with internet marketing?

You probably have seen RSS several times in the course of your internet surfing. What is RSS? RSS is a XML file format for syndicating content and news on the web. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

Simply stated, RSS is a means of publicizing updates about any website. It may or may not include a summary and/or photos of the latest posting. Other than plain text content, you can also add multimedia files, like videos or pictures. Those that do provide summaries (thus Rich Site Summary) allow any user to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains both the title of the actual update as well as the link to the website source.

How exactly does RSS work?

To be able to use RSS, you first have to download software (content management system), so that the XML format can be read. The title, and excerpt of the actual article, and a link to the full article are shown.

For users to access any particular RSS feed, they will need to use a feed reader or an aggregator or a of some type. An aggregator searches for updates on RSS-enabled webpages then displays it. It can either be a standalone application or a web browser type extension, depending on your operating system.

What exactly are the real benefits of RSS?

1. It gives you the latest updates as soon as it comes out.

2. It gives the power of subscription to the user.

3. It saves on surfing time by helping the surfer to decide on which items to prioritize when reading or browsing the net.

4. It can be used as a powerful advertising or marketing tool.

5. It cuts down on the clutter in your inbox.

6. It is spam free and since RSS does not make use of your email address to send updates your privacy is kept safe from spam mails.

7. Unsubscribing from an RSS feed is hassle-free.

What exactly are the drawbacks of RSS?

1. Since it is a new technology, many sites still do not support RSS.

2. Graphics and photos do not appear in all RSS feeds.

3. Some users prefer receiving email updates over an RSS feed.

4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits.

5. RSS feeds create higher traffic and demands on the server.

6. The identity of the source website can be confusing.

How exactly do I start using RSS?

There are two things you need: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is what is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.

An aggregator comes in two types: a downloadable or online / web-based aggregators. Some aggregators may require payment, while some aggregators are free of charge. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

1. Choose an RSS aggregator to use. For beginners, web-based aggregators are usually recommended since they are usually very user-friendly

2. Look for the RSS or XML button on the website you are interested in. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 does provide a directory of several websites that support RSS.

3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.

RSS and Internet Marketing

The original idea of RSS came from Netscape, where their intention was to provide a means for users to customize their personal homepage to contain links to websites that interested them. This is very similar in fact, to actually bookmarking websites.

RSS used in internet marketing was an unforeseen development to RSS technology developers. Today RSS is fast replacing email marketing and newsletters. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Internet marketing now becomes much more specific to interested people and is no longer a hit-or-miss operation.

Anyone who intends to use RSS for marketing their own products or services should consider linking up with various email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of various newspapers and television network websites (e.g. New York Times, CNN) for medium to large-scale companies.

Other ideas, check look into other networking websites as well as personal blog websites (e.g. Blogspot), club websites and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.

Clearly, RSS is an innovation in information management in the worldwide web as well as in online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike. RSS feeds can give your website a lot more traffic than through the usual web hosting. More web traffic coming to your web site means more a lot more people eventually seeing your products. Add basic strength to your online marketing strategy. Make RSS feeds to your site and be prepared to sell.

Upper Saddle River, N.J. – July 18, 2006 – There continues to be a barrage of media reports concerning new excesses relating to executive compensation. Recent revelations have concerned back dating of stock option grants, grossing up bonus payments to cover related taxes, and extremely lucrative retirement benefits .

A Supplemental Executive Retirement Plan (SERP) is a type of retirement plan that is extremely common, and has long been used to replace retirement benefits which would otherwise be reduced because of ERISA limitations. SERPs typically take the form of a predetermined level of post-retirement income replacement. The percentage of income that is guaranteed has been increasing, and it is not uncommon to see 80% or more. Although most plans contain a carve out for Social Security and other company-provided retirement benefits, the benefit is typically not tied to performance.

In the case of for-profit, publicly-traded companies, many organizations already have other forms of Long-Term Incentives (LTIs) that have the potential of providing extra funds to enhance retirement benefits without the need for SERPs. Privately-owned, for-profits tend to utilize fewer equity-based plans, but still offer other opportunities for capital accumulation that can assist with post-retirement income. Although these may take the form of SERPs which are time based, many companies have also adopted some form of performance based LTI, most commonly referred to as phantom stock plans.

Phantom stock plans typically provide participants an opportunity to share in the upside growth of the company. These may pay out at the end of a fixed performance period (3-5 years), or be career-based and paid at retirement. They typically provide motivational value to achieve desired growth and profitability objectives, while defusing criticism that the plan is a “give away” based on longevity only.

In the not-for-profit (NFP) world, the use of variable compensation is rapidly growing as an important component of overall compensation. There is a pronounced move towards the adoption of true formula-based incentive plans, with defined goals and objectives. While the belief has been that not-for-profits have no “profits” to share, this perception has long since been replaced with the recognition that there are definable and measurable goals, and that if achieved, will advance the organization’s mission and also trigger the payment of variable compensation. Similarly, the achievement of longer-term goals can also be used to fund enhanced retirement benefits, that can replace or at least supplement the typical SERP.