The Big Google Pagerank Slap – Perception is Everything
Copyright (c) 2007 Titus Hoskins
Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google’s response to link selling – sites which sell links lost points in their PageRank.
Google measures all web pages on a scale of importance from 0 to 10, which is shown in a small green pixel bar on browsers carrying the Google Toolbar. PageRank is “supposedly” measured by the number of backlinks to your site.
Online democracy in action, a link is a vote for your site. The more votes you have the higher your site is ranked. At least that’s how it was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the whole system.
The latest update may be a smart move on Google’s part to curtail this practice; who’s going to buy a link from a PR2 or even a PR4 site? Besides this could be more than a warning that your site will go down even further if you continue to sell links.
Now this is more of a cosmetic change in PageRank than a real change in your true rankings in Google. Just because your PR goes down doesn’t mean your keyword rankings or traffic from Google also goes down.
I saw some of my sites go up, some stayed the same, but my major site took a big hit – falling from PR6 to PR4. This was more of a devastating blow than I expected mainly for
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