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Importance of Page rank for website

Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.

 

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar

The basic factor behind defining a page rank is the keywords

If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important

 

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

 

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

 

Some of these factors are listed below:
 POSITIVE ON-Page SEO Factors:

Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 – 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% – (all keywords/ total words) Individual keyword density: 1 – 6% – (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic – Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION – INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION – OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better – Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:  Old is the best Site Size – Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition

 

Negative ON-Page SEO Google Ranking Factors

 

Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.  Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this

 

 

POSITIVE OFF-Page SEO Google Ranking Factors

Incoming links :

Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed. Incoming links from high-ranking pages are better. Site Age – Old shows stability. Site Directory – Tree Structure. Complete – keywords in anchor text. PAGE METRICS – USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

 

NEGATIVE OFF-Page SEO Google Ranking Factors

Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
1. Does your page have links it really doesn’t merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.

 

 

So we can say that the page rank is the function of page,

Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected

 

Online SEO tool which makes it easy to compare up to 10 keyword lists against each other. This can be used to help determine the quality of a keyword source, to pool data into a handy unified list, or to help understand the overlap in keyword strategy from competing sites when using competitive research tools.

A Search Engine Marketing firm in today’s market should create an Online Marketing campaign with key strategies to bring highly qualified visitors to your website from the major search engines. Search Engine Marketing targets visitors that are expressing interest in your products or services by asking the search engines for information related to your field.

A common practice in Search Engine Marketing today is Search Engine Optimization – SEO – the strategy of creating a website as a relevant source in regards to a websites information. This allows your website to appear on the search engine in the area many associate as being the search engine‘s choice website for a topic of information.

Traditional SEO complimented by a Sponsored Search campaign commonly referred to as PPC – Pay-Per-Click or CPC – Cost-Per-Click marketing allows companies to target keywords beyond what their website may currently focus on. Sponsored Search also allows a website owner to have a flexible strategy when it comes to choosing the keywords they would like to attract visitors for or the geographic area they would like to target.

Search Engine Optimization and Sponsored Search combined create a complete SEM – Search Engine Marketing strategy. Search Engine Marketing gives many visitors the impression that your website because it is at the top of the search engines is a qualified information source.

The quality of website visitor traffic can vary based on your website positioning. When being placed at the top of the search engine you are most likely to attract an active and ready to act shopper. Whereas being placed on the second or third page of the search engine you are more likely to attract a researcher visiting your website.

Once a visitor arrives at your website you want them to perceive you as a relevant source of information. They already are linking you as relevant to a specific topic because the user found you on the major search engine. The next step in the communication channel in developing a relationship when a visitor arrives on your website is relevant content. Visitors to your website can represent many objectives in the online world including turning a visitor into a lead or sale. When creating your online marketing strategy for your business it is important to focus on the results you would like to see your website deliver – leads or sales – create a concise message you would like your visitor’s to receive.

Qualified website visitors can arrive from both types of search engine positioning, Search Engine Optimization and Sponsored Search. We find it is best to test Search Engine Marketing and its effectiveness for your website by starting with a Sponsored Search campaign and using the data built up in your campaign from Sponsored Search to create your Search Engine Optimization campaign. A Search Engine Optimization campaign is not as dynamic for targeting as a Sponsored Search marketing campaign can be, though a Search Engine Optimization campaign will bring you highly qualified traffic.

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Many people have heard of RSS feeds, but really do not know much about them. In this article we will look at a skew tips on how to use an RSS feed to make money

RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. The initials stand for really simple syndication.

A user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. They also offer an excellent way to make more money.

There are six ways you can make money using an RSS feed.

One: Add RSS feed to your website and blog – By adding RSS feed to your site you will be able to reach your intended readers because these feeds will increase the traffic to your site. Search engines love RSS feeds, especially if you constantly update your website and blog.

Two: Send RSS to everyone you email. You can easily incorporate RSS feed into email. The emails that have these feeds will not be banned or scanned. So your email will get to the reader that it was intended for with the RSS feed.

Three: Charge people money to subscribe to your RSS feed. However, you want to make sure that you are offering something of value, before you do that. It needs to be interesting, helpful and unique enough that people will pay to subscribe to your feed.

Four: Incorporate banners in your RSS feed so you can make money from RSS advertising. You can even put paid links in the feed. It is easy to advertise really fast using RSS.

Five: Use RSS feed for public relation. You can keep in constant contact with the public. You will also be able to send out sales letters, press releases, news, product information and many other things through RSS. This will help you to make fast contacts which will mean more money for you.

Six: Use RSS for customer relationship management. You can easily incorporate RSS into the CRM software that will give the most updated news and information you need to know for your business.

Every internet business owner should know more about RSS feeds, especially if you want your business to grow. Researching to find out the facts about making money withh RSS feeds is necessary in order to make your business successful, and your company will be much more appealing to consumers once it is set up

Developed by Google Pagerank is a numeric value used for describing the importance of your page on the web. Google refers to this as a method of evaluating the quality, importance and usefulness of your website. The pagerank of a webpage holds a different meaning for different individuals, but it is a major sign of accomplishment for the webmaster.
How to determine the pagerank?

If you are able to increase pagerank faster than your competitors, this would simply mean that there is more traffic for your website and less for your competitor. Visitors to your website would not be bothered about the increase, however, your content will be considered to be credible especially by those visitors who understand the true meaning of increased pagerank.

The best way to determine pagerank is through backlinks. Backlink is a term used to indicate a situation when some other page gets linked to your page. You get voted for each page that gets linked to your website, because of this fact it is always better to have a couple of links to your site from high pagerank websites compared to having hundreds of links from low pagerank websites.

Google makes use of quite a few of the irrelevant factors which are used for determining the pagerank. It would be quite beneficial to consider all of these factors as they would help to increase pagerank, but surely quality back links are considered to a more effective option.
How to Improve pagerank?

There are different methods that can be used to increase and improve pagerank, the performance of these methods depends of the subject and popularity of your website. The methods listed below do not fit all website styles, so choose the method that best suits your needs.
Submit to the Web Directories: By far the best method of increasing pagerank is submitting to directories. For this to be effective you will need to submit to a large number of directories and not just one.
Link Exchanges: Link exchange is the most common method and easiest, it simply means exchanging links with a website of equal or better pagerank than your website. It is also important to make sure these websites are relevant to the subject of your own website.

Forum Signatures: It is good to be a member of several forums and answer questions often and be of help to other webmasters. It is always beneficial to include a link of your website if you are an active member of any message board or forum. If this forum has high PR, it would help in increasing your pagerank.

Buy Advertising: It is one of the most expensive methods that is being used by quite a few of the webmasters, which involves buying of the text link ads on websites with especially high PR. There are also sites that offer free advertising, if you have a limited budget this would be a good idea for you.

Publish web articles: Put your articles on article marketing sites, some of these are free, or allow other website owners to put your articles on their sites as long as they include a backlink to your site.

Stay on Google’s good side: Always remember to follow all the rules judiciously and not to cheat. As this will enable you to be in Google’s good books and as a result increase pagerank.

Make a quality website: If you have made a quality website, the visitors will surely enjoy visiting it and as a result, you will receive many back links without putting in any efforts. Hence, all of the above methods if implemented sincerely and judiciously can really contribute in increa

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Hallo, ihr Lieben! Wie manche von Euch wissen, habe ich in den letzten Monaten einige Audio Blogs zu den Klassen von WoW gemacht. Nachdem ein paar Spieler sich die Mühe gemacht haben, sie hier hochzuladen, kam mir die Idee, statt eines reinen Audioblogs mal ein “echtes” Video zu machen. Ein befreundeter Grafiker – Sven (selbst WoW’ler) – hat sich dann dran gesetzt und in stundenlanger Kleinarbeit Bild für Bild produziert. Ich hoffe, ihr habt Spaß mit dem Ergebnis. Liebe Grüße George aka Barlow

Meet Matt Adams with directline-flights.co.uk . He will share his experience with AdSense, optimisation tips, and steps for success with AdSense.

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What is search engine optimization and how does it increase traffic for your site? Internet users usually go to search engines like Google or Yahoo to find the sites that they visit. Chances are that your site, new as it may be, would already be listed in these search engines’ databases. However, even if you appear in the search results page of Google and Yahoo, without search engine optimization, your site could be buried in page ten of the results page. That makes it unlikely for visitors to easily find your web site, even if your site is what they are searching for. The sites on page one of the results page are the sites that employ search engine optimization techniques.

A simple search engine optimization strategy involves the use of popular keywords or keyphrases. Sites like Wordtracker or Google adwords can show the keywords that are often entered on search engines. By making sure that these keywords appear often on your sites’ pages or on pages linked to your site, you increase the frequency that your site is displayed on the results page, as well as improve the ranking for your site.

Another search engine optimization strategy often employed is link farming. This involves a group of web sites linking to each other’s pages. Since search engines often rank sites with lots of other sites linking to them quite highly. Having as many sites as possible linking to your own site is a good way for search engine optimization.

Article marketing is another useful search engine optimization technique that you could use. If you can write interesting articles and post these online with a link to your site, then the search engines would count all these links from all these articles and thus, give you higher rankings. Using the article marketing search engine optimization technique along with extensive keyword use will also further increase the visits your site gets since more people could find these articles using search engines.

If your company site has budget, then you should think about web services that perform these search engine optimization techniques for you. They have a specialization on the use of these search engine optimization techniques and are able to significantly increase your sites’ traffic using automated tools. The first thing they do is make sure that your site is listed in majority of search engines. They can also generate web content for article marketing search engine optimization strategies for you.

However, you have to remember that you don’t necessarily have to pay to get search engine optimization working for you. Just make sure you employ some of these search engine optimization techniques and you’ll already receive more visits and soon be able to call your site a success.

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