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Joomla! 1.5 SEO

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How would you feel if you thought God wrote a personal note to you…on His website…and it was about some of the stuff that makes you wonder if He really exists at all? This book does make you feel…while it makes you think. Maybe God isn’t who we thought He was. Maybe His thoughts aren’t what we have been taught. God’s Blogs contains some insightful, fresh thoughts that help us see more of God’s character, His love, and His grace as He reflects on marriage, deat… More >>

God’s Blogs: Life from God’s Perspective

P.Diddy spending the day in the park with his twin daughters!

PageRank is one of the critical factors that contributes to how high your website is ranked in the organic search engine results. Basically, a page can be assigned a rank of 0-10. This is the scale Google uses to measure the importance of the page.

But before you think you need a 10 to be considered important, consider this: of the billions of sites on the web, only a handful-literally-have a PageRank 10. Google is one. Yahoo is another. Even some of the most visited sites like AOL, EBay and Amazon aren’t perfect. They have a 9. While the popular social networking sites like MySpace and YouTube are ranked 8.

Those are among the elite sites that drive millions of visitors to their sites each day. A more standard quality PageRank is anything between 4 and 7. You want your site to be at least a four, and you only want to link to sites with a four or higher.

If you’re just starting out, you may only have a rank of 0. This could mean that a Google spider hasn’t crawled your site yet, you have no or few links to your site or you violate the search engine guidelines at Google. To increase your visibility in the search engines, you need to increase the number of quality sites that link to you.

Google sees each link to you as a vote for your page. The more votes you have, the more valuable Google considers your site. But if you vote for people more often than they vote for you (which means you have more outbound links than inbound links), your value begins to decrease.

And the number of votes isn’t the only thing that Google considers. The rank of the page casting the vote is even more important. If site A, a PageRank 7, votes for you by linking to your site, that vote is weighed more heavily than a vote from site B with a PageRank 1. The 7 helps increase the importance of your page; the 1 detracts from it.

Only it’s not quite that simple. Content also counts in the linking game. If that 7 site links to you but has content related to sports when your content is related to knitting, that vote does nothing to help your PageRank. Google has text-matching techniques to find pages that are relevant and important to rank the weight of your links.

Having links to your site on other sites in your niche is therefore important, but if you are just getting started, be sure all of your pages are linked back to your home page. By doing so, you are beginning to take steps toward increasing your PageRank and consequently increasing your visibility in the search engines.

Dana White UFC 108 Video Blog – Fight Night Part 2. Watch the Replay of UFC 108 on Pay Per View, on www.UFC.com/live, or check your local listings.

Here is one powerful way you can incorporate Squidoo and similar types of web sites into your search engine optimization and promotion campaign. This concept, which I’m referring to as “bouncing,” is sound for any of the major search engines because they all take links into account when ranking web sites.

In a nutshell, this is the process of linking to a high PageRank web site that also links back to your web site. The purpose is to help Google or another search engine spider find the site, so that it can then find the link back to your site. It probably seems much like link swapping, but we are mainly concerned with certain types of web sites where we control the process of placing a link back to our web site.

This strategy works with social bookmarking sites like Delicious and Digg, as well as sites like Squidoo that allow you to post HTML content. Social bookmarking has incredible power if you systematically bookmark high quality content on your web site. If your content is good enough, you can grow your links exponentially.

The remainder of this article will deal with Squidoo. It lets you create pages (called “lenses” in Squidoo terminology) with links to anything you want, and you have complete control of the content on those pages. Google indexes and ranks Squidoo pages with much enthusiasm, and the site’s home page has a very high PageRank. Certain other pages in Squidoo, such as lists of tags, also tend to have high PageRank.

Remember, PageRank is spread from site to site via links (unless the links are “nofollow” links). Squidoo tags pages, which are pages that list keywords people have used to categorize their Squidoo lenses, can have high PageRank values. The tags pages link to a list of pages that use those tags, with those pages in turn linking to the Squidoo lenses that use those tags. So PageRank can be passed from the tags page, to a list of sites, to your Squidoo lens. You can then place a link on your Squidoo lens to your web site. Your Squidoo lenses will also have a list of tags which link to the tags pages.

So the “bouncing” referred to above refers to the process of placing a link from your web site or blog to your Squidoo lens (or another Squidoo page), so that search engine spiders can make their way from your web site to Squidoo and back to your web site, at which point you hopefully pick up some PageRank passed back from Squidoo.

If your main site is not indexed in Google or in another particular search engine, then this strategy does not work. The search engine needs to find your site to begin with, unless it finds your Squidoo lens first and finds your site that way, which would be great but not really a “bounce.” Your Google rankings will improve as you bounce search engine spiders to other web sites, only to have them bounce right back, passing PageRank along with them.

La Serp Zig-zag

Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.

If you’re just getting started with:

Selecting an SEO firm

Trying to start a search engine campaign on your own

Reviewing your current SEO efforts

…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.

What is Search Engine Optimization?

Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:

Search Engine Optimization
Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.

Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:

Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.

Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.

Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.

Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…

Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.

A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.

Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.

So, the long version of the definition would be:

Search Engine Optimization
Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.

Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…

SEO Urban Legends

There are quite a few SEO myths out there. Here are my favorites:

The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.

Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.

Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.

‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.

Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: http://www.google.com/intl/mr/webmasters/seo.html.

Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.

Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:

Well-written content

Good, clean HTML code

Useful, relevant TITLE tags

Useful, relevant DESCRIPTION tags

Relevant, appropriate links from other web sites

There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil.

The SEO Campaign Process

A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:

 What’s a Bot?
A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….

Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:

List the keywords and phrases under which you’d like to be found.

Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.

Find out how many other sites are struggling for rankings under those keywords.

Pick keywords with the same meaning but a better search-to-competition ratio.

Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.

Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.

Data Mining and Keywords
If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.

There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.

Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.

Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:

An all-Flash or all-images home page

A home page that automatically redirects to another page

Pop-up ads (does anyone really read these things?)

A site full of pages with fewer than 400 words on a page

Broken links

Navigation that is generated by JavaScript

No TITLE or DESCRIPTION tags

A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.

Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.

Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.

Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.

Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.

Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.

Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.

Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:

http://www.portentinteractive.com doesn’t help much.

For search engine optimization, visit http://www.portentinteractive.com is much better.

For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.

There are a few ways to build your link popularity:

Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.

Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.

Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.

Google’s ‘One Site, One Vote’ Rule
Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.

Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.

Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:

Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.

Link counts. Use the link: command on Google (see above) to determine your link popularity.

Your keyword list. Search on the relevant search engines to see if your ranking has improved.

Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…

So now you’ll get instant results, right? Well, not quite…

A Word About Expectations

Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.

If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.

Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.

A Solid Marketing Strategy

Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.

What about pay per click?
Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…

The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.

Given below are the Asense Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.

Adsense Tip: What is Google Adsense:

Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. Targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, for more details visit to www.instant-adsense-dollars.com relevant text ads. are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. Made by your website visitors on the ads. or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.

Adsense Tip: How to get started with Google Adsense:

You have to apply to Google Adsense by completing an online application form. Once the application is approved, for more details visit to www.adsense-income-exposed.com you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. To the content of the page. When a visitor clicks on it Google pays you.

Adsense Tip: Who can participate in Google Adsense:

Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google’s program policies. It is Free to join. Google has a massive advertiser base and they have ads. On the ready for all categories of businesses. They also have ads. Ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.

Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters living in any part of the world can participate.

Adsense Tip: Why Participate in Google Adsense:

The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home! Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbie’s with low budgets eager to make money from home. Some webmasters feel that Adsense ads. Can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.

Adsense Tip: When to Participate in Google Adsense:

The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.

Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account.

Adsense Tip: Where to place Google Adsense ads. In your Website.

The Adsense ads. Can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.

According to Google and our own experience:

Ads placed above the fold tend to perform better than those below the fold.

Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

Ads placed at the top of the page and at the left generally perform better than others.

Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.

Of course there are other strategies, such as creating high paying keyword content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.

The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Adsense Tips can help you get started.

www.thegoogleincome.com
www.googleadsense-empire.com

The genuine connection between Back Links (inbound links), Page Rank assigned by Google and Search Engine Results Pages (SERP) is the most sought after topic of discussion in the search engine community. Numerous SEO services providers and experts have their unique theory explaining this correlation but there is no concrete data present to prove the relation or dependency. To believe these theories blindly could prove to be fatal for SEO Companies since these theories are just personal opinions which may or may not be utterly correct. Although this article is not about finding the exact correlation but still we can find the way to use these factors optimally for SEO purpose.

According to the well known definition of Page Rank, the Page Rank of the webpage is a function of all inbound links pointing to it. Either these inbound links comes from inside or outside the domain. The results obtained from getting Back Links can fluctuate significantly in accordance with quantity, regularity and related Page Ranks of the back links. Numerous SEO firms are using Back Links expansively in order to generate positive Page Rank results. But surely, no one can tell exactly that how many back links are required to increase Page Rank from 1 to 2 and if the same amount of links are sufficient to raise Page rank from 6 to 7 since Page Rank depends on hundreds of other factors also and not merely the back links.

Certainly, page rank affects the way how Google places a website when a user searches for a specific keyword. Positively, the better your Page Rank is, the higher your website position will be and the ultimate purpose is to dominate the Search Engine Result Pages when a potential user searches for the related keywords. But this is not always true since we can see websites with low Page Ranks appearing high in search engine results.

A lot of SEO experts argue that decrease in the Page Rank of a website could be an indication of fall in the position in their Search Engine Result Pages. But I think if a website is facing some typical SEO issues concerning content or links then your rankings in Search Engine Result Pages will drop first and your Page Rank will drop sooner or later, maybe after a period of 1-2 months.  The reason is that your SERP ranking depends on the present status of your website whereas Page Rank depends on the saved database which gets updated hardly once in every two months.

No doubt, we can say that page rank, back links and SERP are closely related but the extent of their interdependency is not precisely known. For SEO services providers a technical understanding of back links, Google Page Rank, SERP and their interdependency is essential to improve their SEO strategy.

Incoming search terms for the article:

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